46 & 2 MKTGLet's Talk

Fractional Marketing Director

Your marketing team.
Without the full-time hire.

Real writing, smart strategy and every channel handled — for outdoor, equine and fitness brands that want to grow.

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Industries WE Serve

01

Outdoor Hospitality

RV resorts & campgrounds

02

Equine

Barns, breeders & equine brands

03

Outdoor

Fishing, hunting & sports

04

Fitness

Gyms, coaches & studios

Core Digital Marketing Services

Eight arms, one strategy. Everything works together under one marketing lead.

Blog & Article Writing

Researched, human-written content — never AI-generated.

Social Media

Content creation, branded graphics and scheduled publishing.

Email Marketing & Automation

Newsletters, promotions and nurture sequences that convert.

Search Engine Optimization

Keywords, on-page work and technical reviews that get you found.

Paid Advertising

Meta and Google Search campaigns built, tested and managed.

REPUTATION MANAGEMENT

Timely, on-brand responses to every new review.

Audience & List Growth

Lead magnets, signup flows and cross-promotions that grow the people you can reach.

Reporting & Strategy

Clear monthly results and a plan for what's next.

Packages

Three monthly programs that scale with your business. Reach out for details.

Basic

Build a consistent presence

For small businesses looking to build a consistent online presence and stay connected with their audience.

  • Blog Content: 2 posts/month, ~500–800 words each, with topic research, publishing and on-page optimization.
  • Social Media: 10 unique posts/month with captions and basic branded graphics, across up to 2 platforms.
  • Email Marketing: 1 newsletter/month — copywriting, template design and scheduling.
  • SEO: Keywords, title tags, meta descriptions and internal links for included blog posts.
  • Reputation Management: Monthly review monitoring and responses across 2 review sites, 1 location.
  • Reporting: Monthly summary of content, social and email results.
  • Strategy: One 30-minute monthly check-in.
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Most Popular

Growth

Expand reach & generate leads

For businesses ready to expand their reach, generate leads, and build a more connected marketing program.

  • Blog Content: 4 posts/month, ~800–1,200 words each, with research, publishing and on-page optimization.
  • Social Media: 15 unique posts/month with custom branded graphics and captions, across up to 2 platforms.
  • Email Marketing: 2 newsletters/month — copywriting, design, audience selection and scheduling.
  • Email Automation: One welcome or lead-nurture sequence (up to 5 emails) within 90 days, plus monitoring and 1 revision.
  • SEO: Monthly keyword research, internal linking and optimization of up to 2 existing pages.
  • Paid Advertising: Meta Ads or Google Search Ads, up to 2 active campaigns.
  • Ad Creative & Testing: Up to 3 new ad variations/month with monitoring, budget and bid adjustments.
  • Reputation Management: Monthly review monitoring and responses across 2 review sites, 1 location.
  • Reporting: Channel performance, lead activity where tracked, and recommended next steps.
  • Strategy: One 45-minute monthly strategy meeting.

Ad spend is paid directly by the client.

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Premium

Full multi-channel program

For established businesses seeking coordinated content, email, SEO, and advertising support across multiple channels.

  • Blog Content: 6 posts/month, ~800–1,500 words each, with research, publishing and on-page optimization.
  • Social Media: 20 unique posts/month across up to 3 platforms, including up to 4 short video edits from your footage.
  • Email Marketing: 4 newsletters or promos/month with copywriting, design and CRM segmentation.
  • Email Automation: Up to 2 sequences (up to 5 emails each) within 90 days, plus monitoring and 2 revisions.
  • Email Testing: One subject-line or content A/B test per month where audience size allows.
  • SEO: Monthly keyword and competitor research, internal linking and optimization of up to 4 pages.
  • SEO Review: Quarterly technical review with prioritized recommendations and backlink opportunities.
  • Paid Advertising: Meta Ads and Google Search Ads, up to 4 active campaigns total.
  • Ad Creative & Testing: Up to 6 new ad variations/month with monitoring, budget and bid adjustments.
  • Reputation Management: Monthly review monitoring and responses across 2 review sites, 1 location.
  • Reporting: Monthly analysis of content, email, SEO and ads, including leads or conversions where tracked.
  • Strategy: One 60-minute monthly meeting plus a quarterly planning review.

Ad spend is paid directly by the client.

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Ready to grow?

Let's talk about where your marketing is today and where it could go.

hello@46and2mktg.com